presenting not just the architectural idea behind the project but furthermore telling a story that helps picture an aspiring future. that's how häring wants to approach the audience. every project is unique and has very own story to tell. to give that sneak peek into the vision of the creators we turn to cgi as a powerful tool that enables a hyper realistic representation of the newborn space.
being able to adjust a textures appearance within seconds, gives us full control over the materialization of the product. it must be less glossy and more mate? no problem, we got you. the metal is brushed instead of anodized? no problem, we got you. the color needs to be slightly darker? no problem, we got you.
having already set up the scenery within the virtual space, why not move the camera a little? taking advantage of the previous work we do a deep dive into animation and move our cameras to bring the image to life. this is the supreme discipline of cgi.