Häcker I serving excellence
Where centre court meets the kitchen — a brand debut on national TV.
Industry:
Kitchen
Service:
Art Direction, Production & AI Integration
Year:
2026
The Challenge
As sponsor partner of the Terra Wortmann Open, Häcker made its first appearance as a brand in its own right — not as a white-label manufacturer — and did so on television, with a spot broadcast on Eurosport. Kitchen manufacturers are rarely seen on TV, which made the opportunity as big as the stakes.
- Connecting the world of professional tennis with the kitchen in one natural, memorable idea.
- Introducing Häcker to the German market as a brand with a distinct visual identity.
- Blending AI-generated imagery with precise 3D product visualization into one seamless, broadcast-ready spot.
Our Impact
The spot placed Häcker where kitchen brands are rarely seen — and was recognized well beyond its audience, even among competitors.
- A TV spot broadcast on Eurosport as part of the Terra Wortmann Open sponsorship.
- A full production from art direction to final delivery, merging AI and 3D into one visual language.
- A confident first serve for Häcker as a brand of its own.
Serving excellence — on court and in the kitchen.
