Sunbrella I fiber to fabric
From a single fiber to the finished sofa — colour that runs all the way through.
Industry:
Textiles & Fabrics
Service:
Art Direction & Production
Year:
2025
The Challenge
Sunbrella wanted to tell the story of its fabrics from their very origin — and make one fact unmistakably clear: Sunbrella fabrics are not dyed afterwards; the colour is carried in the core of every yarn. At the same time, the film was to debut Sunbrella's new interior line.
- Telling the story from micro to macro: from fiber to yarn, from fabric to the finished interior.
- Making solution-dyed colour instantly understandable on screen.
- Animating at a microscopic scale — created before the age of AI, with every thread individually spun and woven in 3D.
Our Impact
A film that turns a technical advantage into a visual story — and gave the new interior line a confident debut.
- A product story that makes the difference of solution-dyed fabrics visible at a glance.
- The launch film for Sunbrella's new interior collection.
- Our first production for the US market.
Colour that isn't added — it's woven in.
