Poggenpohl & Aleks Tatic I taglio
Architecture that steps back — allowing the kitchen to define the space.
Industry:
Kitchen
Service:
Art Direction & Production
Year:
2025
The Challenge
Poggenpohl wanted to present their new Taglio kitchen in a setting that feels timeless, modern, and globally relatable. The architectural context needed to support the design — without competing with it.
- Designing a villa architecture that could exist anywhere in the world while resonating with a premium, international audience.
- Balancing architecture and kitchen design so that both coexist in harmony, without one overshadowing the other.
- Developing the full architectural concept, interior design, and animation as one cohesive visual experience.
Our Impact
The result is a restrained architectural setting that frames the Taglio kitchen as an integral part of the space — calm, confident, and precise.
- A timeless villa architecture that complements the kitchen rather than competing for attention.
- A cinematic animation that places the Taglio design naturally within its architectural context.
- A launch asset presented at Küchenmeile 2025, supporting the product introduction with clarity and atmosphere.
An architectural backdrop designed to disappear — so the kitchen can speak for itself.
