V-ZUG I AdoraDish
One real set, rebuilt virtually — and never torn down again.
Industry:
Home Appliances
Service:
Virtual Set & Production
Year:
2022
The Challenge
V-ZUG had photographed its appliances in a real set at the Vitra Design Museum. When new appliances launched a season later, they had to appear in exactly the same scene — without rebuilding the entire production.
- Recreating the original set as a precise virtual replica.
- Integrating the new appliances so naturally that the shift from photo shoot to CGI remains invisible.
- Producing a film for website and social media from the same virtual environment.
Our Impact
The project opened a new era of content production at V-ZUG — and it was far from our last virtual set.
- A virtual set that has since been restyled and rebuilt many times for new campaigns.
- Numerous additional virtual locations that never have to be built or torn down again.
- Faster, more flexible production of stills, snippets and films from a single source.
Built once — used again and again.
